People often struggle to create new KPIs for things. For example, how do we measure how “engaged” readers are with longform stories?
Here’s the problem: What would you change with that information? What does that number tell you? That most people don’t read to the end? You already know that.
99% of the time, it doesn’t matter what the answer is, because the organization will continue to do the same thing. That’s a-ok, to be honest. But if that’s the most likely outcome, why spend time trying to figure out a complicated — or even impossible — measurement?
