I subscribed to 99 email newsletters from publishers across the country, so you didn’t have to. Now I’m sharing what I’ve learned:

99 Newsletter Project

Better email strategy drives reader revenue and builds trust with your audience. Let's learn how in this newsletter about newsletters:

More than another industry report or white paper.

I’d rather give you something valuable and actionable: a real idea you can read about at lunch and start implementing tomorrow — with no added staff or longer hours. I will share valuable insights that you can use to drive impact for your newsroom. 

What you can expect in your inbox for 2019:

  • Breakdowns of real emails to examine how things work (or aren’t working).
  • Interviews with newsletter editors and journalists to share their insights.
  • Community-driven Q&A and success sharing. 

You will get a lot out of the 99 Newsletter Project if:

  • You are known for taking the initiative and shaking things up.
  • You know you should be A/B testing, but aren’t sure where to start.
  • You’ve worked hard on building a list, and now you want to transform those subscribers into engaged audiences.
  • The buck stops with you on email newsletters. From writing to editing to producing to sending – you handle most duties for one or more newsletters.

On the other hand, this project is probably not a good fit if:

  • You are looking for design tips to make your emails look great in Outlook (or any other email client). We’ll be examining strategy & messaging, not code.
  • You prefer to do things the way you’ve always done them.
  • You are interested in growing your list size above everything else.
Email Newsletters
News sites & publishers
Different States (and DC)
Very full inbox

Get actionable insights

The 99 Newsletter Project will focus on things you can implement quickly, without hiring a new person, and without adding another two hours to your day.

I'm not going to email you a link to a 40-page report for you to figure out what's useful. You don't have time to read it, and I don't have time to write it.

Explore new ideas

I'm not going to only showcase the Big Name Newsletters you've seen written up time and time again. I subscribed to 99 newsletters from a range of publications, because you don't have the budget & staff of the New York Times.

Learn from Your Peers

I want you to get real value out of this. I'm also going share insights and perspectives from other journalists working on newsletters. You'll hear what they have learned, what keeps them up at night, and what surprises them.

What are you waiting for?

If you made it this far, I know you are a future email newsletter badass, just waiting to be unleashed on the world. Let’s do it.

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