Category: 99 Newsletter Project

A puppy stand-in for the beast
99 Newsletter Project

Keep your newsletter strategy simple, or you risk feeding the beast

There’s a lot to consider when you think about launching a new newsletter, or revamping an existing one. A lot of advice I’ve seen out there starts with something like “what type of newsletter do you want to create?” and goes on to describe several different formats. Long form. Short form. Hybrid. Pop-up. Some advice

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speed limit 10 mph sign
99 Newsletter Project

How C.R.A.P. leads to better newsletter design

Jared Spool says, “Design is the rendering of intent.” Design isn’t decoration. It’s how something works, how it solves problems, how it encourages behaviors — both good and bad. This is especially true for newsletter design. Spool goes on to say, “Anyone who influences what the design becomes is the designer.” You don’t have to

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Owl
99 Newsletter Project

5 actionable newsletter design tips for non-designers

Lots of non-designers end up taking on design duties with newsletters. It’s hard. You have your job and your responsibilities, and then piled on top are tasks that you are good at, but probably didn’t get the training you wanted. That happens a lot. Sometimes that means newsletters have issues that can be easily fixed,

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