Let people cancel subscriptions easily

Netflix wants to make it easier for people to cancel subscriptions. For people who aren’t using the streaming service, Netflix will proactively ask them if they want to cancel. And if someone doesn’t confirm they want to stay, Netflix will automatically cancel their account.

That’s awesome. How many newsrooms would do that?

Hell, a lot of newsrooms won’t let you cancel online, even when you sign up online.

The New York Times makes you call to cancel. Wall Street Journal does too. And the Seattle Times. Other papers go to great lengths to hide meaningful information on how to cancel.

There is no long-term value in forcing people to stay for the sake of a few bucks.

Get updates and strategies on building loyal audiences with the Pick It Up newsletter:

Not quite sure? The Pick It Up page has more details.

Follow Impact TK

Get in touch

Impact TK Logo

Copyright 2018 © All rights Reserved.